Press Releases2010Mar 08, 2010
Zee Cinema wishes all women a Happy Women's Day with 'Lady Raaj'
What a better way to celebrate Women's Day than acknowledging the woman of the house by recognizing her efforts and giving her a suitable due. Zee Cinema launches an exclusive, first of its kind, women-centric property 'Lady Raaj' during weekdays. To be launched today, Lady Raaj will telecast special content designed solely for housewives during commercial breaks of the movies. Experts from different fields like Bollywood, Lifestyle, Health and Wellness, Astrology and many such would offer interesting tips on the specified topics to the viewers, thereby making the movie-watching an unique and educational experience.« Back
Mohan Gopinath, Business Head, Zee Cinema, said, “A lot of times, in our daily lives, the contribution of housewives to the family or the society goes unnoticed. Lady Raaj is our way to acknowledge these women and show our gratitude towards them. With a large base of housewives watching our channel during afternoons, we thought it would be ideal if we could offer them some exciting content related to their day-to-day needs. A highly interactive property, 'Lady Raaj', has been designed keeping their desires and interests in mind. It's thus a one-stop-shop for our housewives where they can get all the answers and also share their experiences.”
Laady Raaj will feature movies like Maine Pyar Kiya, Bobby Bol Radha Bol, Dhadkan, Ram Teri Ganga Maili, Aitraaz, Chaalbaaz and many more at 12 noon, Monday to Friday.