Press Releases2013Sep 26, 2013
Zee Entertainment Enterprises Launches CSR initiative under "ZEE Care"
Zee Entertainment Enterprises Limited, India's leading Media and Entertainment Company has announced the launch of its Corporate Social Responsibility initiative under "ZEE Care". Through this initiative, ZEE shall endeavor to make a difference in the lives of underprivileged children through education.« Back
Mr. Punit Goenka, MD & CEO, ZEEL said "We are proud to announce our partnership with Room to Read. This partnership has provided us with an opportunity to highlight the challenge of illiteracy, which is very prevalent in our own country. ZEE Care supports Room to Read in its mission to transform the lives of children through a focus on literacy, so that they can thrive as successful citizens."
As part of the initiative, ZEE Care in association with Room to Read, will be supporting construction of fully equipped 10 libraries in district of Ajmer – Rajasthan and 10 libraries in district of Haridwar – Uttrakhand. ZEE would ensure that the libraries are not just created by the teachers but also are trained on how to manage the libraries, the books are maintained and the students encouraged to explore more and more books and expand their knowledge horizon.
The donation will be used to construct fully equipped with books, shelves, furniture and trained teacher. Each of the libraries will have local language and English books designed specifically for children. A minimum of 400 books, depending on the strength of the school were provided. This project would reach out to at least 4000 students directly and many more indirectly