Jul 25, 2016
Zee Learn & Kidzee Honoured at National Awards for Marketing Excellence 2016
Zee Learn Limited, a leading player in core education and India's Most Trusted Diversified Education Brand and its brand 'Kidzee', India's largest network of preschool chain in Asia, was honoured at National Awards for Marketing Excellence 2016. Zee Learn won 'Marketing Excellence in Education Sector' award, whereas Kidzee was adjudged with 'Marketing Communication Business to Business' award. Both awards were presented to the company as part of a grand award ceremony held in Mumbai.
Currently in its second year, National Awards for Marketing Excellence is driven by CMO Asia and presented to organisations and marketers who have achieved extraordinary success from innovative and effective marketing practices. Some of the other winners were Yes Bank Ltd. in the BFSI sector, Godrej Nature's Basket in the Retail Sector, DHL Express in Supply Chain & Logistics Sector amongst others.
Speaking about the recognition received, Mr. Abhinav Upadhyay, Head, Marketing & Innovations, Zee Learn Limited said, "I am thankful to CMO Asia and the Award jury for bestowing upon us these two Awards at the National Marketing Awards for Marketing Excellence. Our recent marketing efforts have been led by a vision of driving data led effective and efficient marketing strategy supported by innovations that enhance our access, build awareness, drive affinity through engaging content, create new revenue lines via new product offerings and most importantly drive growth for Zee Learn and its brands. For us this is extremely satisfying as the decision to move to data led marketing with strong focus on process enhancements and leveraging digital as a key pillar has given an extremely powerful result which is demonstrated in the recent quarterly results as well. This has been a remarkable period where all our efforts both in driving growth and creating efficiencies while driving internal digital transformation are being recognised and rewarded and this is yet another feather in the cap of the marketing team at Zee Learn."
Today, Zee Learn delivers education solutions for various stages of an individual's growth, right from the fastest growing chain of K-12 schools - Mount Litera Zee School to Asia's No 1 chain of pre-school network - Kidzee in its portfolio. Similarly, Kidzee is responsible for building the Early Childhood Care and Education (ECCE) segment in the country. To promote these unique offerings, marketing communications is treated as an integral part at Zee Learn and forms the bedrock of the business strategy.
In the past, Zee Learn Ltd and Kidzee has achieved many recognitions in the past. Zee Learn was adjudged as 'Most Trusted organization in Diversified Education' by Trust Research Advisory (TRA) in 2016.Â In 2015, Zee Learn was conferred with the award of 'India's Most Trusted Educational Brand' and Kidzee has been endowed with the 'Most Trusted Preschool Brand in the Year Award' for three consecutive years by TRA.