Press Releases2013

Nov 14, 2013
Zee Media Corporation Ltd. 'Khabrein Aapke Rangon Mein' Brings the Vibrant Colors of News

Zee News part of India's largest News Network, Zee Media Corporation Limited (formerly Zee News Ltd.) has finally been transformed.  Transformation is a way of life; we all change proactively and for the better. Zee News has revamped to build a more contemporary and dynamic image without compromising on the seriousness of authentic news.

The new look is graphically soothing, clutter free, contemporary and resonates with the aspirations of an evolving audience. The program packages, the promos, the choice of colours, the hue, and the whole look and feel have been transformed.

A nationwide campaign under 'Khabrein Aapke Rangon Mein' will be launching soon to take up this initiative. With the theme News like truth, is never black and white, channel has made the spirit of the content more contemporary, vibrant and topical.  The objective of this revamp is to reach out to the youth along with the existing viewers.

News is never black & white. There are many shades, many hues to all news. Zee News will give you news that mirrors the true colors of your life.  Zee News will empower you, take you behind the scenes, unleash the power of thought and give you a platform to build a better nation.  

Through 'Khabrein Aapke Rangon Mein', Zee News wishes to reach out to the youth who are confident, and bristling with attitude with the concept of 'Soch Badlo Desh Badlo'. The news channel wants to cater to the Gen - Y generation, who is connected through technology, and consumes instant information and news.

Zee Media Corporation Ltd. has always been on the forefront of providing an essential platform in bringing behavioral change in Indian citizenship, especially youth. It strives to be an initiative to sensitize and encourage people to take adequate steps to change societal perception and more so for the next generation.

As a responsible media house, Zee Media Corporation Ltd. has been committed to engage the youth of India whose contribution is crucial for a stronger and sustainable society.   

Mr. Alok Agrawal, CEO, Zee Media Corporation Ltd said, “Zee News will be the youth's preferred news channel. The aim is to be their eyes, ears, and conscience. The Channel will be in tandem with their world, in sync with their energy. With 'Khabrein Aapke Rangon Mein' we will interact with them, touch their life and wear their pride. We aim to empower, influence and impact the opinion of this youthful and vibrant India. For we believe in Soch Badlo Desh Badlo”.

Mr. Sudhir Chaudhary, Editor, Zee Media Corporation Ltd. said, “In today's scenario the youth is interested in what is happening nationally and globally.  Our efforts will be to reach and connect with the viewers (especially youth) and provide them news, which is contemporary, vibrant and topical.  With 'Khabrein Aapke Rangon Mein', Zee News will continue to strengthen its credibility, trust and will be always on the side of the truth.  We are now refreshed, rejuvenated, and recharged to grow bigger, brighter and better”.  

The effort is to create new colours and fresh looks of bold, dynamic and modern India. Zee Media Corporation Ltd. is committed to carry on this campaign to reach out to its target audiences.

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