Press Releases2013Aug 16, 2013
Zee Media unleashes network power behind 'Bharat Bhagaya Vidhata: Loktantra Ka Makeover'
Zee Media Corporation Ltd., has launched a first of its kind initiative 'Bharat Bhagaya Vidhata: Loktantra Ka Makeover' on Aug 15, 2013.« Back
'Bharat Bhagya Vidhata' seeks redefine and focus on 'Democracy in a new light'.
#BBV, features a range of insightful, incisive and visually appealing programming, as cross-platform exercise across Zee Media's entire bouquet of news channels, DNA newspaper and online platforms, and conversations via their respective social media platforms on the hashtag #BBV.
#BBV aims to ensure the Common Man (India's true Bhagya Vidhata) has heightened awareness on the issues beyond the 'tu tu mein mein' of combative electoral politics.
#BBV is an effort to restore every Indian's faith in our democracy and to instill in him the will to fight those who try to demean it by various ulterior ways.
Our mission is to bring this “Bhagya Vidhata” as the centre of attention with the General Elections scheduled in May 2014.
As a socially-responsible initiative, #BBV seeks to record angst and aspiration of 1.2-billion Indians and, at the same time, question those who have been trusted with positions of political power.
Each week, #BBV with its 360-Degree presence on TV, Print & Online, and social-media platforms, will focus ONE issue, eg, Safety, in the entire week, or Price Rise, Corruption, Employment, Healthcare, Casteism, Education, Economic Disparity, Institutional Activism, Society in Decay, Bijli Sadak Paani, Governance Deficit, Role of Opposition, etc..
Each of these issues affects India's “Bhagya Vidhata” directly; #BBV will sensitize and empower him to push for a solution beyond the stated political agenda.
The show is being powered by rich and eclectic voices such as Zee News editor Sudhir Chaudhary, Bollywood and TV artiste Ashutosh Rana, Miss India Finalist 2002 & Miss Delhi 2001, Divya Jaitly, Zee News anchor Mimansa Mallik, RJs Anant and Saurabh, and Rohit Sardana and Amish Devgan, prime time presenters of the Network.
Each anchor will anchor a specific show in the omnibus Bharat Bhagya Vidhata series, viz, Karamkshetra, Mudda Aapka, Zara Hatt Ke, Ek Naari Aise Bhi, Yuva Maange, Nishane Pe, Kuch Suna Aapne, and India Ka Agenda.
Interactive formats like blogs, debates in structured format on theme of the week will also be unveiled.
Mr Alok Agrawal, CEO, Zee Media Corporation Ltd says, “After 66 years of India's Independence Nation is still plagued with many serious issues which affect the life of the common man on a daily basis. It is time to take account of these issues and start taking concrete actions to make our democracy a better place to live. Bharat Bhagaya Vidhata is a Zee Media Corporation Limited's initiative to bring the issues to the fore and find constructive solutions in partnership with political leaders, thought leaders, policy makers and the common man. This is going to be an ongoing initiative. The platform welcomes participation, engagement, debate and ideas from all quarters. Through the program we will promote enough opportunities for viewers to engage with us with their thought and ideas through mobile, internet and social media. This initiative will have series of television programs, running across our network channels supported by newspaper stories in DNA & complete archival information on website Zeenews.com & dna.com ”, Mr. Agrawal further added.
Bharat Bhagaya Vidhata at a glimpse: