Press Releases2013

Jan 30, 2013
Zee News creates history by winning National Award from Election Commission of India for its voter awareness campaign 'Aapka Vote Aapki Taqat'

Zee News Ltd as a responsible fourth estate of the democracy has time and again showed its intent of strengthening the democracy with its various instruments of engagement and empowerment. 'Aapka Vote Aapki Taaqat' was one such initiative which was started in the year 2009 in its quest to address the issue of decreasing voter percentage.

For its 'Aapka Vote Aapki Taqat' (AVAT) campaign, Zee News Ltd has won the prestigious National Award from the Election Commission of India. With this award, Zee News becomes the first proud recipient from the media to be conferred the coveted award for its outstanding campaign towards creating voter's awareness which it has successfully conducted across Uttarpradesh, Uttranchal and Punjab etc

The National Award was conferred on Zee News by the Hon'ble Vice President of India, Mr. Mohammad Hamid Ansari, on the occasion of National Voter's Day, today, 25th January, 2013 at Vigyan Bhawan, New Delhi. Apart from this, the nation awakening campaign has also received the coveted Lion's Club SOL awards for the best CSR campaign of 2012 and has also established itself as India's biggest voter awareness initiative by Limca Book of Records.

Zee News prides itself with creating and implementing numerous initiatives where it has helped the Indian democracy and emboldened the Aam Aadmi to voice their concerns and address their problems, like Zee Helpline, Mera Ghar – Meri Jeb, etc and will continue do so with its editorial and other initiatives.

Alok Agrawal, CEO, Zee News Ltd said on the occasion, "Zee News believes and lives by its motto of 'Soch Badlo, Desh Badlo' and is committed to constructive nation building. Zee News has committed itself to create awareness in Indian citizenry about their rights and responsibilities and is working towards its goals through its programming and allied machinery.

"We at Zee News have a singular objective in mind – to turn the world's biggest democracy into a force to reckon with. For achieving the same we will empower, engage and educate the Indian citizenry to collate, collect and commit themselves to nation building.", Mr Agrawal continued.

Zee News will continue its mission to empower the Indian voters of their voting rights and wishes to educate them to cast their ballot judiciously. Given the different cultures and lifestyles of Indians, Zee News does not want to leave any stone unturned to reach to the grassroots of the country.

Commenting on the occasion, Rohit Kumar, Marketing Head, Zee News, said, "It is an extremely rare occurrence for a media house to be conferred a National Award from the Election Commission of India, this being the first such occasion. This award come to us only because the channel understands its responsibility as a pillar of democracy and has striven to strengthen the Indian democracy with its endeavour.

"We are happy to be organising and executing country's largest voter awareness campaign, 'Aapka Vote Aapki Taaqat' which not only reached the grass root of India, but involved the youth of India in association with various youth influencing organizations. The voter education initiative are being spread not just on Television, but through Radio, Internet, Mobiles and other conventional mediums covering the Cities, towns and continuing down to the hundreds of villages.", continued Mr Kumar.

About Aapka Vote Aapki Taaqat:
The decreasing voter percentage across India is foreseen as major threat for the world's biggest democracy. Therefore, Zee News decided to address the issue stating it as a part of their responsibility. To raise issues that concern people's lives and turn them into a crusade has always been Zee News' forte. Zee News thus launched a voter awareness campaign to make people realize the power of their vote. AVAT reinforces Zee News's philosophy of 'Soch Badlo, Desh Badlo', urging people go step out of the house and utilize their right to vote, thus changing their mindsets. AVAT has already been recognized by Limca book of records and coveted Lion's Club SOL awards for the best CSR campaign. AVAT has established itself as India's biggest voter awareness initiative and corollary.

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