Press Releases2012

Feb 09, 2012
Zee News empowers voters for a stronger India

Zee News launched the fourth edition of its voter awareness initiative 'Aapka Vote Aapki Taqat' during the much awaited 2012 assembly elections. The campaign is Zee News' endeavour to sensitize voters about the importance of voting in these key electoral states that are bound to have a decisive influence on national politics.

The initiative was launched during the Lok Sabha elections in 2009 with exclusive support from the Election Commission of India. Registering phenomenal success, the drive continued to make waves in the Assembly elections of Maharashtra, Haryana, Arunachal Pradesh, Bihar & West Bengal. Consequently, the public service campaign is acknowledged as one of India's biggest and most credible voter awareness drives.

In an attempt to reach the grassroots of these states, given their different cultures and lifestyles, Zee News is leaving no stone unturned. The message is being spread not just on TV, but also via Radio, Internet, Mobiles and other conventional mediums. To facilitate direct interaction with the masses, multi-city ground events comprising seminars, rallies, cultural programs, oath ceremonies and signature campaigns have been undertaken. To ensure wider & maximum possible reach, Zee News has also brought together various reputed media organizations with just one objective in mind - to turn the world's biggest democracy into a force to reckon with.

Speaking on behalf of Zee News, Marketing head Mr. Rohit Kumar said, "To raise issues that concern people's lives and turn them into a crusade has always been Zee News' forte. Aapka Vote Aapki Taaqat does precisely that. The right to vote is the best possible tool in the hands of the people to make their voices heard. So we must exercise it judiciously."

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