Press Releases2012

May 09, 2012
Zee News launched the second edition of its water awareness campaign in Rishikesh, Uttrakhand

Zee News, in line with its ideology of raising and addressing issues of national significance and in its role as a responsible media house; once again drew people's attention to a pivotal issue that is 'water conservation'. The channel launched the second edition of its 'Saaf Pani Swastha Bharat' initiative; attempts to educate masses about the importance of clean water and the need to conserve it.

Launched on May 1, 2012 the campaign aims to sensitize people about the shortage of pure water faced across the world and educate them with ways to save it by telecast of educational TVC's, tips to save water and informative programming. Other conventional mediums such as print, radio, mobile etc will also be put to use in addition to online and other very popular social media forms; to spread the message.

The initiative also encompasses India's biggest and first of its kind river expedition being organized in association with elite Indo- Tibetan Border Police Force. The expedition 'ITBP Ganga Punardarshan - Saaf Pani Swasth Bharat' will raise awareness about the plight of sacred Ganga and the need to conserve it.

The two-month long expedition commenced from Gomukh on 24th April to culminate at Gangasagar covering more than 2525 kms of distance. Zee News in association with ITBP and NGRBA is organizing ground events across the 5 states of North & East India to felicitate direct interaction with the masses.

The ground programs kicked off from Rishikesh, Uttrakhand and was inaugurated by the state's hon'ble chief minister, Mr. Vijay Bahuguna He said "Zee News and ITBP's efforts to motivate people to keep Ganga clean are highly appreciable. Ganga is our lifeline and it is our responsibility to uphold its purity. This initiative will help spread the message around."

He added “The state government is committed to maintain the incessant flow of River Ganga and its sanctity”. The encouraging address was followed by the hon'ble chief minister awarding the winners of the painting competition organized on the theme of Save Water. The event culminated with the chief guest, reputed dignitaries and over 1000 participants undertaking a pledge to keep Ganga clean.

Speaking on behalf of Zee News, Marketing Head Mr. Rohit Kumar said, "Both water conservation and polluted Ganga continue to pose a serious threat. For the second year, we shall endeavour to spread awareness about these threats and not only awaken people's thought to it, but generate public response by inspiring them to act."

For more information, you may please contact: Ms Monisha Gupta (91-9891272725) or Mr. Raman Pandey (91-9953494287) or visit

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