Press Releases2010

Aug 06, 2010
Zee News launches My Earth My Duty

Zee News launches My Earth My Duty

Zee News has launched a nationwide campaign titled My Earth My Duty.

Spread over a period of two months, the campaign is aimed at raising people's awareness about the climate change threat and showing them how they can contribute to fighting it by making simple choices in their daily lives.

The logo which encapsulates mother earth with a green cover is aimed to communicate to every individual of his pending duty towards the planet for our future generations.

As part of the CSR campaign, there will be ground activities, special news bulletins and expert advice from responsible citizens and opinion makers. Along with a 360 degree marketing plan, the campaign will comprise a series of events to spread maximum awareness. These will include partnership with RWA's, mall activities, plantation programmes in various schools, screening activities, signature campaigns etc., to name a few.

Zee News has also joined hands with various N.G.O'S and credible corporate houses to spread the message of change. The campaign will be promoted extensively across all channels of Zee News Ltd viz, Zee News, Zee Business, Zee 24 TAAS, 24 Ghanta, Zee 24 Ghanta Chhattisgarh and Zee News Uttar Pradesh/Uttarakhand.

On August 25, a nationwide Earth Festival would be celebrated, i.e. the nation's biggest plantation drive, for which it has joined hands with the Ministry of Youth : NYKS, NCC and NSS .The campaign would involve more than 1 crore youth volunteers in planting saplings across the length and breadth of the country. Also through 360 degree communication, we will urge every individual to participate in this plantation drive and become green citizens.

A microsite www.zeenews.com/myearth has been developed for 'My Earth My Duty'. The site is both informative and interactive and gives people a chance to actively participate in this campaign. The site also has a Facebook fan page where thousands have enlisted their support for the campaign.

My Earth my duty is a Zee News attempt to inspire, aware and motivate every individual to do their bit to save our planet .The channel will constantly address the impending threat of global warming that could endanger the existence of millions of people around the world.

For complete details one can log on to: www.zeenews.com

Also one can join the Facebook Fan Page at:

http://www.facebook.com/home.php?#!/pages/New-Delhi-India/My-Earth-My-Duty/130716753625

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