Press Releases2016Jul 11, 2016
Zee News releases a new brand film campaign - 'Soch Badlo Desh Badlo'
It indeed has been a time of great pride for ZEE NEWS as it was declared the No. 1 trusted Hindi News Channel (Source: The Brand Trust Report - India Study 2016 - study by TRA Research Pvt. Ltd.) and also bagged 5 trophies at theÂ IndianTelevision.comÂ NT Awards for the relentless coverage, creative acumen, extensive insights and web engagement that Zee News has represented, over the years.
The recent conversion of Zee News, to a Free to Air (FTA) channel will help in delivering unbiased and path breaking content that empower citizens across the length and breadth of the country. Â While Zee News'mission has always been to nurture more informed and aware citizens, the FTA Marketing campaign will aid Rural India to explore moments of optimism and become more informed, creating value and making a difference to their lives. With this objective in mind, we have created 2 new brand films. To quote Pooja Gupta, Marketing Head, ZMCL, "as a pioneer in the industry, Zee News seeks to reinforce its commitment through engaging and thought provoking content. The brand strategy of the films was to provide differentiated content which cuts through the morass of the market by focusing on positive, informative, and interactive communication. The context and creative thought behind the films intend to focus on news that affects people, that they can use in their daily lives, and that 'upgrades', and not just 'updates'.
Zee News also expects the audience profile for news ecosystem to gradually transform and include the entire family with a mind of their own, that reflects their attitude, life, trials and aspirations. People have awakened to their rights and are beginning to take a stand. When a thought awakens, it awakens a nation. The new brand films upholding the tag line of - Soch Badlo Desh Badlo, strive to set an enabling agenda to empower people for a better and a more informed life and to urge them to make a positive impact on the development of the country.
Pooja further believes,"social media is a powerful vehicle for sampling content and building a brand. Hence, we are promoting the brand films extensively on all our social media platforms - Facebook, Twitter, and YouTube. You may watch the films by clicking on the below links, too! Together let us change our thoughts and help bring about the change in the country for the better!"
Film I :Â https://youtu.be/em-fFDTAbsY
Film II :Â https://youtu.be/3U2iCGiC_cE
This marketing initiative will definitely provide an impetus to the reach and popularity of Zee News and help unlock the collaborative power of the news business, making a much greater collective impact.