Press Releases2011

Sep 05, 2011
Zee News unveils its new positioning 'Jazba Soch Ka'

After the Zee Network went over a corporate makeover with its new logo two months back, its premier and India's oldest Hindi national news channel (C&S) – Zee News repositioned its brand philosophy as 'Jazba Soch Ka' on August 26th 2011.

Until now, Zee News positioning 'Zara Sochiye' has driven the thought leadership stance and has tried to ignite people's thought by focusing on hardcore and serious news.  In this course, Zee News has established itself as a channel 'committed to news' with focus on sensible and relevant news, thus respecting the 'thought of the viewer'. Acting as an enlightened member of the fourth estate, Zee News has strived to set an enabling agenda to empower people for a better and a more informed life.

Post its success and in view of the changing scenario, Zee News decided that it was time to transform stimulus into action and came up with the new positioning statement as 'Jazba Soch Ka'. It is aimed at further strengthening its stand of empowering and enlightening its viewers on the power of thought and the positive difference it can make.

The campaign has been launched at a time when people are awakening to their rights and beginning to take a stand. The power of thought can't be underestimated as it is the root of all actions in our lives and inspires us to win battles. Zee News, through its news stories, will try to encourage the viewers to think and urge them to come forward to initiate change. In a population of 121 crores “When a thought awakens, it awakens a nation.”

Speaking on the brand revamp on behalf of Zee News, CEO Barun Das said, “The core of Zee News' content and coverage continues to remain sensible news, devoid of trivialization and sensationalism. Our brand relaunch is a natural progression from Zara Sochiye to Jazba Soch Ka, which is essentially a next step of what those thoughts should yield. Our guiding philosophy stays 'You think, therefore you are; you think, therefore we are'.”

Speaking on the same, Rohit Kumar (Head Marketing – Zee News) said, “'As a man thinketh, so he is.' A man is what he thinks. At Zee News we believe in the Power of Thought and the potential it has to become a dynamic force. Our brand repositioning is an outcome of the same belief. It also provides us with a clear and powerful differentiator from other media players.”

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