Press Releases2013

Mar 07, 2013
Zee News wins award for My Earth My Duty

It was another milestone for Zee News to get felicitated on Feb 28, 2013 for its initiative 'My Earth My Earth' under the Remarkable Corporate Social Responsibility Projects (CSR).

Zee News has won the prestigious BCS Ratna Award for “My Earth My Duty” campaign (MEMD).

With My Earth My Duty campaign the country's largest news network educates and instigates Indian citizenry's actions on issues of environmental conservation. With a deep sense of commitment towards the society and nation, it has striven to fortify and empower the Indian citizenry with the help of its CSR campaigns which has won it many coveted awards.

In an unprecedented achievement, Zee News recently won the National Award by the Election Commission of India. This time, Zee News has won the prestigious BCS Ratna Award for its “My Earth My Duty” campaign (MEMD) under the Remarkable Corporate Social Responsibility Projects (CSR). These awards are organized for the TV industry and this year the channel emerged as the only winner in this category. The award was organized on 28 Feb at Hotel Ashoka, New Delhi.

“My Earth My Duty campaign” has been established as India's biggest environmental awareness initiative and has registered phenomenal success both in terms of its reach and impact. The astronomical success of the campaign is also evident by the support it has received from over 50 million youngsters, who have planted more than 1 crore trees across 1.5 lakh villages and almost all the district head quarters till now. My Earth My Duty' was also selected to represent India's action against Climate Change at the 2012 Earth Summit in Rio de Janeiro, Brazil. It has been also recognized by Limca Book of Records besides winning several coveted awards.

Cheers to Zee News marketing team for their continuous and tremendous effort in making this initiative as a revolutionary movement.

Wishing them many such more milestones in coming years!!

Human Resources

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