Press Releases2013Oct 31, 2013
Zee Punjab Haryana Himachal launches a new social campaign 'Diwali de Hero'
Fifty thousand students pledge to celebrate environment friendly Diwali with Zee Punjab Haryana Himachal. Students of various schools in Tricity Chandigarh pledge to celebrate environment friendly Diwali in response to 'Diwali De Hero' a social campaign by Zee Punjab Haryana Himachal to celebrate environment friendly Diwali.« Back
'Diwali De Hero' is part of the lead campaign 'Khatre Di Ghanti' – launched by the channel to make viewers aware about adulteration in food products and the dangers that lurk around the festival of lights.
'Diwali De Hero' aims to educate people, through students-the real change makers, on the ill-effects of noise and air pollution caused by firecrackers.
The campaign turned out to be a grand success as various schools in Tricity Chandigarh voluntarily supported this campaign and proactively participated to strengthen the movement and spread the message, “Celebrate the festival of lights happily and stay away from noisy & heavy fire crackers” far and wide.
The success of this campaign can also be mapped by the fact that schools who pledged on camera, when channel team visited them, now pledge daily in their morning assembly to celebrate the festival of lights without noisy and heavy smoke-producing fire-crackers to save the environment.
Even the teachers of these schools strongly supported the movement as they believe that it's really a positive move that everyone should follow.
You can catch the recorded capsules of pledge by students of various schools on Zee Punjab Haryana Himachal, daily.