ZEE receives the IAA Olive Crown 'Special Award of Excellence' for its 'Zee Is Green' initiative
The India Chapter of the International Advertising Association (IAA) honoured Zee Entertainment Enterprises Limited (ZEEL) with the IAA Olive Crown 'Special Award of Excellence' for its 'Zee Is Green' initiative at the 6th IAA Olive Crown Awards held on March 09, 2016 at Radio Club, Mumbai. The award was presented to ZEE by the Guest-of-Honor, Mrs. Amruta Fadnavis and actress Dia Mirza. ZEE received this special recognition for its pioneering efforts in launching the 'Zee Is Green' mission and in making its television serials' production carbon-neutral.
ZEE pledged to go green in 2015 with the 'Zee Is Green' initiative which is spearheaded by ZEEL MD & CEO, Mr. Punit Goenka. Commenting on the initiative during the launch, Mr. Goenka said, "With 'ZEE Is Green' we aim to translate our environmental commitment into action by integrating sustainability across our organization, in front of the cameras as well as behind it."
The mission of 'Zee Is Green' is to raise awareness, build capacity and foster the widespread adoption of economically viable, environmentally restorative and socially constructive processes. ZEE also launched Zeeisgreen.com, a portal which hosts unique green guides, the green experiences on different sets and useful information which is easily accessible to all stakeholders.
The objective of IAA's prestigious Olive Crown Awards, targeted at the Indian advertising, marketing and media community, is to recognize creative excellence in communicating sustainability.
For more details on 'Zee Is Green', please visit: www.zeeisgreen.com
Youtube: ZEE is Green