Press Releases2007

May 03, 2007
Zee TV launches a new property and lifestyle show.

Zee TV launches a new property and lifestyle show.
Dubai, 03 May, 2007: In line with its increasing focus on local programming, Zee TV, one of the first Asian channels to have a dedicated beam for viewers in the Middle East, is now launching a new property and lifestyle show called "Habitat". The prime-time show will go to air on May 19th and is dedicated to the booming real estate market in the UAE and GCC.

Commenting on this development, Yogesh Radhakrishnan, Managing Director and CEO of Real Media-Zee Network said: "Habitat is our latest concept for local programming that we have customized especially for this region. The real estate industries in the UAE and GCC are some of the most dynamic and innovative in the world. Habitat is a guide amidst the fast changing trends that affect all aspects of this industry from technology to design. I think a show like this was long overdue and I am thrilled that Zee TV has taken the lead in developing this programming concept".

Targeting Asian audiences, the half-hour weekly show has been positioned for prime-time viewing, and will be aired every Saturday at 1930 hrs with repeat telecast on Thursdays at 2230 hrs and on Fridays at 1300 hrs. It will have several segments including tips on the do's and don'ts of buying property, as well as views from builders, developers, financiers, architects, interior designers, brokers, and investors on the best deals in town. In addition, the show will have a special segment to showcase a property of the week, whereby the Habitat team will give an in-depth analysis on the features, amenities, promised lifestyle and value of a specific property.

Manoj Mathew VP - Marketing & Corporate Communications Real Media - Zee Network added: "The show deepens our exciting line-up of local programming across our different channels, from Sa Re Ga Ma Pa- Middle East Challenge on Zee TV, to reality shows like the VJ Hunt on Zee Arabiya, the network's youth TV channel. Habitat will add to this colorful gambit and tell audiences everything they ever wanted to know about their dream home, office or real estate deal. From rotating towers to flying villas to smart homes, we will give you the low-down on it all".

With its state-of-the-art production team and programming concept, Habitat is set to provide an exciting platform for today's key stakeholders in the real estate industry to discuss, analyse and promote this critical and undeniably crucial economic sector.

About Real Media - Zee Network

Real Media is a media and entertainment conglomerate which is the Middle East arm of the US$ 5 Billion Zee Network. Zee Network is a truly blue Asian media powerhouse with a bouquet of over 24 television channels and is the only Asian network with 7 international beams. The network covers the entire spectrum of general entertainment, news, sports and movies. It also has business interests in publishing, theme parks, multiplexes, gaming, film production and broadcast, to name a few.

Real Media spearheads the group's operation in the Middle East, North Africa and Pakistan. Headquartered at the Dubai Media City, UAE, the corporation is committed to pioneering media and entertainment innovations in this region. The company takes great pride in its state-of-art infrastructure, human resources and leadership. In just under two years, Real Media has already established an indigenous channel, Zee Arabiya, that focuses on the Middle East youth. Similar, multi-million dollar projects are also on the horizon of the near future. New media and digital content are some of the new blue chip areas that the corporation is currently venturing into.

About Zee TV Middle East

Zee TV Middle East is one of the first Asian channels from the Indian Sub Continent to have a dedicated Middle East beam for its viewers in the Middle East and Pakistan. It caters to the vast diaspora of Indian sub-continent expats in the region. Zee TV is a general entertainment channel available of Pehla, E Vision and Qatar Cable. Apart from being a preferred Asian channel in many leading hotels and other Multiple Dwelling Units (MuDs). Zee TV's programming delivers a variety of choices for all segments of the audience, including primetime comedy and drama series, television movies, miniseries, theatrical films, specials, children's programs, daytime dramas, game shows, and late night shows. Zee has always believed in bringing innovative programming to its Middle East viewers. Since its inception the channel was brought ground-breaking programming like Gulf Pulse, Sa Re Ga Ma Pa Middle East Challenge, Anthakshari Middle East Masti, and many more. Zee TV Middle East entertains 2.6 Million viewers in the G.C.C.

For more information, please contact:
Nadia Ejaz, Bates PanGulf PR,
Tel: +971-4-295 3456; Fax: +971-4-295 1027; Cell: 050-245 7153
E-mail: nadia@batespangulf.com

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