Press Releases2010

Aug 18, 2010
Zee TV's social endeavor against Domestic Violence in Yahaaan Main Ghar Ghar Kheli!

Zee TV's social endeavor against Domestic Violence in Yahaaan Main Ghar Ghar Kheli!

Zee TV has been in a pioneer in showcasing social evils prevalent in the society; especially ones pertaining to women. This time the channel has taken up the cause of 'domestic violence' and has addressed this issue through their poignant saga Yahaaan Main Ghar Ghar Kheli. In the story, the lead protagonist raises her voice against domestic violence and educates the masses about the same. Zee TV has a longstanding commitment of addressing social concerns prevalent in India by giving a solution and educating the masses on ways to tackle these issues. These are contents that illuminate the concerns that touch peoples' lives, socially, politically and economically.

Currently the story revolves around Lata (Namrata Thapa) who has been a victim of domestic violence. Abbha's (the lead protagonist Suhai Dhami) father in law, JagMohan takes up Lata's case, but due to evidence tamper they lose the battle in court. Lata is shattered, and in a fight with her husband Samarjeet, meets with an accident which leads to her miscarriage. After Lata's miscarriage, Abha decides to get justice and prove her sister innocent. She approaches various NGOs and tries to awaken women against domestic violence. Abha's struggle to get everyone together and finally make Samarjeet accept his faults will definitely encourage women to stand up against this horrible crime and take appropriate steps to gain justice. Apathy of the police, which is commonplace, has also been highlighted in the show.

Sukesh Motwani, Fiction Head, Zee TV says, We have had shows like Saat Phere, Ghar ki Lakshmi Betiyaan, Agle Janam Mohe Bitiya Hi Kijo, Karol Bagh to the current track in Yahan Main Ghar Ghar Kheli that tackles the issue of domestic abuse. These are few examples of how we have showcased content 'With a Social Conscience'. We have also been pioneers in presenting differentiated programming to our audiences with shows like Pavitra Rishta and the most recently Mera Naam Karegi Roshan each of them establishes to the viewers and the industry how conscientious we are as a Network.

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