Press Releases2009

Jan 23, 2009
ZEE USA To Showcase India's Booming TV Market in NATPE USA

January 23, 2009 - Zee TV USA Inc is sponsoring a panel discussion at the prestigious NATPE (National Association of Television Program Executives) titled India: A Booming TV Market on January 29, 2009 to discuss the growth and breadth of Indian content and its growing audience. The panel will be moderated by Fox Television Studios President Emiliano Calemzuk.

Mr Calemzuk said, I'm delighted to be moderating a panel that explores Indian content and raises its profile for the first time at NATPE. As Fox TV Studios looked at the changing television landscape and the escalating costs of production, we made a conscious shift in our business model, integrating international co-productions that have allowed us to produce dynamic programming for a global marketplace, including a vibrant local studio in India servicing its local broadcasters.

Subroto Bhatacharya, Territory Head of Americas, Zee TV USA Inc, said, NATPE is known to be the American program market serving the worldwide television community and a forum where the participation of the Indian content is significantly low. This year Zee has taken an initiative to not only endorse the Indian content in this forum but also given it a 'voice' by setting up a panel to discuss 'India � A Booming TV Market'.

Rick Feldman, CEO NATPE, applauding Zee's initiative said Having ZEE as a partner at NATPE 09 is really exciting

The Indian audience is a dynamic business market that is fueling the growth of Indian television content, not only within India but also across the globe. This large and growing segment of the South Asian audience the Indian audience is a predominant part of the English-speaking population, both in the USA and around the world. They want both-the popular US television programming, and programming that speaks to their own culture. In addition to shows like Dancing with the Stars and Desperate Housewives, the South Asian Diaspora worldwide also make sure to get their daily dose of Bollywood, Saat Phere (popular Indian drama) and Sa Re Ga Ma (no. 1 Indian singing reality show) on Zee TV.

Subroto Bhatacharya said, As leaders in the Indian entertainment space Zee will continue to find ways to raise the bar of Indian content globally.

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