Press Releases2014

Mar 21, 2014
Zee Uttar Pradesh/Uttarakhand Rechristened As 'Zee Sangam'

Zee Uttar Pradesh-Uttarakhand has been an integral part of the news-media landscape of these two states for many years. The channel, as a part of India's largest news network, Zee Media Corporation Limited, has always been at the forefront with its incisive and unbiased coverage and analysis of news. In recognition of their trust in the channel, viewers in these states have consistently rewarded the channel with the No. 1 rank.  
Zee Uttar Pradesh-Uttarakhand has now been renamed Zee Sangam, as it is the face and voice of the people of the land of the Sangam. Sangam is a name that symbolizes and epitomizes the essence and is truly representative of a culturally rich region and its proud people.

Zee Sangam provides its viewers a fusion of local, regional, and global news apart from insightful programming and perspectives on local culture, trends, industry, agriculture, history and heritage. The channel has always showcased the authentic and real face of Uttar Pradesh & Uttarakhand. Whether in highlighting the accomplishments of its people with events like Avadh Samman or by first-on-ground coverage and critical analysis of disasters in Uttarakhand and riots in Muzaffarnagar, the channel has been a forerunner.

It is therefore no surprise that as the leading news channel of these states, Zee Uttar Pradesh /Uttarakhand has maintained its numero uno position with more than 45% share in the market (CS 15+Tam, Wk 10, UP).

Mr. Vasindra Mishra- Editor Regional Channel, said, “A symbolically rich name like 'Sangam' will create a more intense connect with our viewers as our content is a perfect blend of traditional and modern India. 'Sangam' serves its viewers not only with news of Uttar Pradesh & Uttarakhand, but also real-time coverage of national & international news.  Apart from news, there would be a blend of cultural programming, intellectual debates and many more flavors for the viewers of Uttar Pradesh and Uttarakhand to enjoy. We expect this to further strengthen the affinity that viewers have for our channel.”

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