ZEEL is the only media company to feature in Forbes India's list of 'India's Super 50 Companies'

The latest issue of Forbes India (dated August 05, 2016) features Zee Entertainment Enterprises Limited (ZEEL) in the second edition of its list of 'India's Super 50 Companies'. ZEEL is the only media company to feature in this prestigious list.

The select companies in this list (which is not a ranking) adopt an approach that results in greatness. While their end objective may be a strong bottomline, they also focus on qualities that 'wow' customers, keep employees happy and distinguish themselves from competitors. These super-achieving companies not only make a conscious choice to imbibe this approach but more importantly, are disciplined enough to implement it in their everyday operations.

Forbes India, with knowledge support from PwC India, adopted a robust, multiple-stage process to select India's Super 50 Companies. In the first stage, a set of eliminators was employed to arrive at a critical mass of strong contenders. Out of all the listed companies on the stock exchanges, Forbes India then selected those with a market capitalization of more than Rs. 10,000 crore (as on March 31, 2016). From these, all PSUs were eliminated and only the top two companies from any business group were included. These remaining companies were further evaluated on a different set of parameters which included shareholder returns exhibited on the stock exchange over a three-year period, sales growth and return on equity. As a final check, Forbes India considered those companies which were more consistent than others - in the context of the parameters - and used relevant eliminators to remove the outliers, thus arriving at a strong list of companies that comprise the Super 50 listing.

Other notable companies in the list include HDFC Bank, Godrej Consumer Products, Marico, Tata Consultancy Services, Asian Paints, Axis Bank and Britannia Industries among others.

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