Press Releases2010

Aug 17, 2010
Zing & ETC partner with Raghav Sachar for his latest music video 'Vande Mataram'

Zing & ETC partner with Raghav Sachar for his latest music video 'Vande Mataram'

Continuing their unique association, television channels Zing and ETC have once again partnered with pop sensation Raghav Sachar in his latest music video Vande Mataram. The launch is scheduled in Delhi on 17th August 2010. Shri. Kamal Nath, Union Cabinet Minister of Road Transport and Highways will be the Chief Guest for the occasion.

This latest version of the Indian National Song 'Vande Mataram' is a multi-instrumental and local rendition in 2 and half minutes. The song starts with Raghav playing the suprano saxophone after the first line (Vande Mataram) the same line is replaced by Raghav as a student on the harmonica. Then the third line is played on suprano saxophone (sujalam sufalam) and finally the last line (malayaj shitalaam) is played by all 3 Raghav's in one frame. This triggers the arrangement of which gives a very patriotic feels and with a symphonic rendition the vocals start (Vande Mataram).

The antara of Vande Mataram has frequent shadowed lines by a female vocalist. Returning back to Vande Mataram in the end, the arrangement picks up and has a bigger drum and clap sounds which makes it sound very grand. The treatment of the track is using lot of harmonies and extended chord techniques. Overall, by the end of the song Vande Mataram by Raghav Sachar leaves you with a patriotic and positive feel about our country India.

Zing and ETC had partnered Raghav in his previous two endeavors too Charming Lootera and Om Jai Jagdish.

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